A Destination Unrivaled
Fritz Underground Winery is unlike any place you've ever visited. A visionary wonder built ahead of its time by namesake Mr. Jay Arthur Fritz in the late 1970's, this monumental Gaudi style masterpiece represents a viticultural passion for sustainability, quality, and tradition. Today, Jay's son Clayton runs the winery with the same dedication and enthusiasm to these core values.
A Natural Wonder
Built into the side of a picturesque hill atop the northernmost region of the famed Dry Creek Valley, the Fritz Winery operates with a modern sensibility for efficiency and awareness by utilizing the unique attributes of its subterranean design. Naturally cool temperatures, ideal for wine making and cellaring, are maintained without any use of expensive or carbon-heavy devices common to most modern wine production. What's more, as a three-tiered structure, we're able to further cut down on energy usage by capitalizing on the always plentiful presence of gravity. By harnessing gravity to move our juice from the crush pad down to the tanks and barrels, we're not only saving energy by forgoing pumps, we're also saving our precious juice from the detrimental effects of excessive pulsation and buffeting. It's in this way that the delicate nuances present in our Pinot Noir and other prized Estate fruit is maintained and the nurtured by our winemaker Brad Longton.
Quality Starts with Terroir
Jay Fritz's vision for a winery grounded in responsible stewardship is what has allowed the quality of the natural bounty of our 120+ Estate to thrive over the past thirty years. With a natural spring to supply simple irrigation, redwood groves to provide unique micro-climates, and a soil ideal for prized planting year after year, the Fritz terroir provides for a caliber of wine unrivaled.
A Timeless Perspective
It was Jay Fritz's fidelity to sustainability and quality that ultimately made the Fritz Winery what it is today. The company's seamless respect for the vineyards, and the traditions of artisan, hand-crafted wine making continue today as both a testament to the founding and commitment to the future. Today, Clayton Fritz and the rest of the Fritz Winery Family work tirelessly to invigorate the traditions of old with the passion of the future. The results speak for themselves; we invite you to join us in enjoying the bounty of Fritz Underground Winery.