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Clay Fritz, Proprietor, Fritz Underground Cellars

proprietor Clay Fritz with winemaker Brad Longton 

Welcome to the Underground World of Fritz...

Whether you are a true wine aficionado or just taking your first steps into the world of wine Fritz Underground Winery offers an ideally unpretentious and enlightened wine tasting experience. At Fritz, we choose to hand craft fine wines from the most famous and reputable wine growing regions in Sonoma County, namely the Russian River and Dry Creek Valleys. As owner, Clay Fritz, says, "Why would anyone in their right mind ever look outside Sonoma County for fruit? We have everything here and sufficient soils variation to provide a wide assortment of truly great varietals." Our wines have earned praise from wine enthusiasts and critics from around the world. We invite you to come visit us and enjoy our collection of fine wines, soak up the breathtaking views, and take a tour of our underground winery! Sharing wines that are truly special is something we love doing and we look forward to meeting you. Review the experiences below and click the provided link to book your visit!  Or, if you prefer, call us at (707) 894-3389 or email us at info@fritzwinery.com.

We are open everyday from 10:30am to 4:30pm in the Northern Dry Creek Valley. Our address is: 24691 Dutcher Creek Road, Cloverdale, CA 95425

A Taste of Fritz

If you’ve never been to Fritz before, or if it’s been a while since your last visit, this is the flight for you. Our Fritz Flight offers a delicious taste of all the different varietals we make and showcases the variety of flavors that Sonoma County vineyards have to offer. It includes wines from fruit grown here on our Estate, which is its own unique micro-climate nestled amongst Dry Creek Valley, as well as wines from fruit grown in some of the best vineyards the Russian River Valley has to offer. Refreshing whites and delectable reds all come together to please your palate in the way only Fritz can. $15/flight

Click Here to Book Reservation (no appointment needed for groups of 6 or less)


Indulge in our Reserve Wines

If you want to elevate your tasting experience and spoil your taste buds look no further than our Reserve Flight. At Fritz, winemaker Brad Longton is intimately involved with every step of the winemaking process, beginning even before the grapes ever leave the vine. This gives him the ability to hand pick the best lots and best barrels to turn into our elegant Reserve wines. This flight includes our Reserve Chardonnay, Pinot Noir, Zinfandel, Cabernet Sauvignon, and because we like to end things on a sweet note, our Estate Late Harvest Zinfandel. These wines are only available at the winery, so don’t miss this chance to truly immerse yourself in the full flavor of Fritz. $20/flight

Click Here to Book Reservation (no appointment needed for groups of 6 or less)



Underground Winery Tour

Explore the hidden depths of Fritz. Built into a picturesque hillside, the tasting room at Fritz offers sensational views at every turn, along with delicious wines. But to fully understand what sets us apart from the rest, you’ve got to go underground and there is no better way than to go on our Underground Winery Tour! We’ll show you how we utilize our unique design to produce wines by employing a full gravity flow process of winemaking. This is your opportunity to not only explore Fritz from top to bottom, but to taste some of our wine straight from the barrel. We offer these tours on Saturdays and Sundays at 11:00am by appointment only so book yours today! $30/person

Click Here to Book Reservation  


Vineyard Walk

Experience the 112-acre Fritz Esate and the life cycle of wine making as you journey through the vineyards, the Estate's organic garden, our natural spring hidden in the majestic redwoods and finsih with a complete tour of the winemaking facitlity followed by a seated tasting on our outdoor patio. Allow 2 hours for the complete experience and dress accordingly with closed-toed, hike appropriate footwear. These tours are offered at 10:00AM by appointment. $45/person. 

Please call us at 707-894-3389 to book